Anuja Khokhani
Graphic designer & Illustrator
Hello! I am a graduate of Fine Arts with a specialisation in commercial arts from the Sheth CN College of Fine Arts, Ahmedabad.
After graduating in 2011, I joined Akar InfoMedia Pvt. Ltd., a publishing & event management firm based in Ahmedabad. During my four and a half years there, I got to learn a lot about publication design, print production as well as the importance of time management. After this four and a half year journey, in 2015, I took up a job at Jaypore.com in New Delhi to explore more opportunities through online media. I had a year-long intense stint with them, where I lead the graphics team, planning daily activities for the graphics team as well as working on bigger tasks like packaging. Through my experience with both these organisations, I discovered my love for the print medium and appreciated the importance of delivering a personalised experience with the work I do.
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At the start of 2017, I created a separate space for my freelance creative pursuits, under the brand Nimboo ka Achaar. With this new identity, I started exploring illustration based design solutions which lends a personalised experience to the projects.
Through these 14 years in the industry, apart from having worked for younger emerging retail brands, I have also worked with many nonprofits in the environmental, social and humanitarian sectors that work on community based initiatives.
My other deep-rooted interest has always been working in the Indian crafts sector – collaborating with artisans, learning more about the crafts, their lives, and creating awareness amongst artisans about design in their crafts. This interest is reflected in many self-initiated as well as commercial projects that I do.
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When I'm not "designing", I am either found in my kitchen, making sourdoughs or fermented food or tending to my little garden and documenting insects that visit the plants! I am currently learning how to swim so I can someday take a dip in the ocean.
