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For this project with Blue Tokai Coffee Roasters, I designed some of their brand collaterals, menu, packaging as well as merchandise.
I had to develop a different narrative, from within their existing brand visual language, which was in the form of artworks done in Warli, Madhubani and Gond.
Those stand-alone artworks were converted into compositions that narrate the story of a coffee plantation, focussing on the various birds and animals that are found there. These compositions were then used on the collaterals I had designed.
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