ANUJA KHOKHANI / NIMBOO KA ACHAAR

One ‘O’ Eight Knots is a social enterprise that empowers women artisans by providing them a platform to utilise craft-based skills to produce home accent products.

Through my association with the organisation since 2019, I have been working on developing and designing multiple aspects for the brand. My role is to identify the requirements in order to constantly nurture and evolve the brand through its visuals, be it in terms of art direction, packaging, brand perception through its online and offline channels and user experience.