Art Direction

One 'O' Eight Knots, Ahmedabad ~ ongoing project

One ‘O’ Eight Knots is a social enterprise that empowers women artisans by providing them a platform to utilise craft-based skills to produce home accent products.

One of the aspects of the to build a visual identity of the brand was through its photographs. The art direction for the photoshoot was done so as to enhance the textures that the product carries with it by juxtaposing them with materials that not only complement the product but also have a colour symmetry that creates an eye-pleasing imagery.