ANUJA KHOKHANI / NIMBOO KA ACHAAR

Mid 2017, I worked on a packaging design project for Studio Chiaroscuro, a New Delhi based workshop that makes beautiful pure leather bags that are single-artisan made.

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As a part of the project, I had to work out an optimum size and number of sizes of cartons based on their bag sizes. I then worked on reforming their basic kraft paper carton into a simple and neat design which resonates with the brand. The final design was a hand-drawn illustration of silhouettes of some of their classic bags. Apart from this, I designed four labels, highlighting the key points of the brand, which are used as a mark of seal on the cartons.