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BRAND IDENTITY

Earth Origin, Ahmedabad ~ 2017

Earth Origin is a luxury body care product brand based in Ahmedabad. Their products have roots in the ancient sciences of Ayurveda. To resonate with their ethos, I used a floral motif extracted out of the sacred geometrical symbols to emphasise purity, beauty and elegance that the products bring to its customers. The symmetry in the pattern represents a balanced approach to beauty, health and wellness. 

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